The Founding Team

We're a global, distributed team building out the future of niche B2B Software.

Dom Pitot

Founder

A serial entrepreneur with too many degrees and too little fear, a software engineer turned business developer with a passion for helping businesses grow.

Previously the founder of Trade Shield and Mining Atlas, as well as leading the business building of Inoxico and SupplierRate.

Jacqui Gogele

Chief Revenue Officer

Highly experienced, ex-Microsoft and Oracle channel manager with a series of successful startups she has boosted to success. Jacqui is an advisor to the Endeavor entrepreneur network with extensive experience in startup development and growth.

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Coming soon... Chief Product Officer

An innovation specialist developing powerful frameworks for data-driven decision making, combined with mad scientist skills in engineering, a leader of prototyping to product development pipeline.

Alfred GPT

AI Co-Pilot

Alfred does the work of 100 developers and data scientists, never complains and never stops delivering. He makes our team super-productive and deserves to be recognized.

Key Partners

Key players helping us build JoyForge Labs.

Paul Venter

Partner at Seedwell Capital and Ontdel

Founder of several businesses and an investor in companies entering the US.

Greg Morley

Chief Data Evangelist at Expeditus

Ex-Microstrategy executive now leading business development at Expeditus, a data consultancy with world-class data engineering.

Dave Korinek

CEO and Founder at Magnetic Creative

25 years of experience in scaling brands in the USA.

Alan Broderick

Chief Operating Officer at NDS Credit

Ex-Experian Head of Business Intelligence, Alan is a leading expert in building predictive models and platforms for large enterprises.

Steve Beaumont

Founder of Strive

Seasoned executive and founder of analytics companies across multiple sectors, with the latest success at Strive.

Martin Naude

CEO at Synatic

A seasoned CEO having built one of the most successful iPaaS platforms for US insurance companies, which is valuable for our entrance into the US market.

Key Advisors

Experienced operators and visionaries who help us grow.

Dave Marcus

Strategic Tech and GTM Advisor

Ex-Microsoft director who helped UI Path and K2 (now with Nintex) to expand globally through alliances.

Kevin Dargatz

Product Marketing

A B2B product marketing guru with experience at leading silicon valley companies including Zendesk and Fountain.

Derek Martin

Tech Chief of Staff at Yoco

An ex-Accenture seasoned tech executive with extensive experience in building out and transforming technology infrastructure at enterprises.

Scott Sargis

MD at IEC Partners

Manages a business incubator and business Accelerator for a vibrant start-up community focused on international companies entering North America